#HighFive – Stoytcho Vlaykov from Cashwave

The articles in the #HighFive series have one goal and one goal only – present to you inspiring human beings and the companies they are part of in a quick and casual way. The exact way of the real high-five you do with a friend you meet on the street.

With the first series of articles in the new #HighFive column we begin with the founders of the startups participating in the Visa Innovation Program S1. 

In this article we present to you Stoytcho Vlaykov, an entrepreneur and co-founder of Cashwave.io – a digital rewards distribution platform for B2B customers, covering 10+ countries in Central and Southern Europe and Turkey.

Before focusing on B2B markets, Cashwave built and operated a unique cross-border service allowing Bulgarians living abroad to send money back home via electronic gift vouchers, saving them time and fees. The product was operated in partnership with supermarket giant ReWe International.

Stoytcho is passionate about building products and taking them to market.

Previously, founder and managing director of M Telecom Ltd – the leading mobile content and marketing company based in Bulgaria (sold to Velti PLC in 2007).

Now, let’s dive into the questions.

My superpower is… I speak 5 languages and love to pitch my company/product in the customers’ own language.

One of my productivity hacks is… have 1/2 day every week to do “big picture” stuff (i.e. what will get us x10 from where we are today).

If I am not an entrepreneur, I will be… a pilot (I wish).

For me success is… repeat business.

I dream of… a world with a LOT less social media.


The problem which Cashwave is tackling is… how to reward employees in 30 countries in Europe.

The UVP (Unique Value Proposition) of our product is… deliver digital rewards to any employee in any country anywhere in the world.

The hardest part about building a startup is… surviving 3 years, then people take you seriously.

I learned the hard way that… its customers who “make” a start-up – not VC.

We believe in our success, because… we get asked to do repeat business from existing customers.

Thank you for stopping by in our Visa Innovation Program blog!

If the entrepreneur and the company which we showcased got your interest in any way, you can reach Stoytcho on LinkedIn and learn more about Cashwave on their website.

See you next week with another #HighFive.

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